Work done during a contract with the Community Alliance for Public Education (CAPE) and the North Carolina Association of Educators (NCAE) Organize 2020 Racial and Social Justice Caucus (O2020). The goal of this content creation and digital organizing effort was to generate more signatures for the Safe Schools Petition, encourage participation in the Learning Conditions survey for parents and students, and encourage participation in the Worker Conditions survey for teachers to let their voices be heard on current school conditions. As a contracted digital organizer I provided CAPE and NCAE with video and photography coverage of their civic action days, video editing of video submissions from public school educators and staff, and created photo graphics with quotes from educators and public school supporters for social media.
Car Caravan: Support the Heroes Act
Cars filled with North Carolina students, teachers, and parents circled Senator Thom Tillis's office in downtown Raleigh to urge him to vote in favor of the Heroes Act so that teachers and school staff in North Carolina would have the funding necessary to safely do their jobs.
Organic Reach: 2.5k organic views in 48 hours, 30+ shares, 50+ likes
Paid Campaign: 28k+ views in 7 days with $100 ad spend. 70+ shares, 170+ reactions, 45+ comments